Good Relations has appointed Lawrence Collis as executive consumer director to head up its consumer practice alongside David Wiles.
Collis’ role will encompass team and creative development and senior counsel across the agency’s clients, as well as continuing the growth of integrated clients within the VCCP Partnership.
He joins the agency from Shine @ The Academy – previously Shine Communications – where he was MD for five years diversifying the agency’s capabilities as well as leading major accounts such as Amazon, AB Inbev, WWE, Sony Computer Entertainment and Casio.
Richard Moss, CEO at Good Relations, said: “We’re always looking to bring high-calibre new people to Good Relations and Lawrence fits that brief perfectly. He brings a wealth of experience, in terms of both the brands he was worked with and the type of work he has delivered. We’re delighted to welcome him on board.”
Collis added: “I’m really pleased to be joining the team here, it’s a very exciting time for Good Relations with the breadth of capabilities we have to make significant impact to clients’ businesses, whatever the challenge and I’m looking forward to help continue to build on GR’s success.”