B Corporations enter a legally binding commitment to act in the interests of all stakeholders, not just shareholders.
Their ranks include FMCG brands Divine Chocolate and Ecover in the UK and outdoor clothing company Patagonia in the US. There are now 2,100 B Corps, from 50 countries and more than 130 industries.
Gong works with B2B clients across the world, particularly in the professional and financial services, agri-business, health, technology and energy sectors. Its specialisms include sustainability communications, corporate purpose and positioning, employee engagement, and diversity and inclusion initiatives.
In order to sign up Gong had to pass an assessment of its governance structures, employee culture and benefits, and its impact on community, the environment and clients.
Narda Shirley, managing director at Gong, said: “Our core business is building reputations and relationships for clients who are doing extraordinary things for people, profit and planet. We are well versed in delivering effective PR with positive impact, but the B Corp process has formalised many of the things we took for granted as an agency in how we do business.”
Katie Hill, executive director of B Lab UK, which promotes the B Corp movement, added: “B2B communications efforts are essential to the growth of the B Corp movement, raising the profile of the certification among the international business community as well as helping businesses to communicate their purpose to the wider world.”
- Pictured: A B Corp retreat attended by Gong