Berkshire-based consumer PR agency Escapade PR has completed a management buyout from parent company CCgroup, led by MD Lynne Goddard and associate director Rhianon Williams.
The agency will continue to operate from its office in Reading, Berkshire, servicing brands across food and drink, health and wellbeing, and consumer technology and lifestyle markets.
The existing Escapade PR account team will be transferring across as part of the deal, with Rhianon Williams moving into the role of director. Two new recruits will also join the team: Charlotte Davies as PR assistant and Louise Stevens as accounts manager.
Goddard said:“This summer marks the 10th anniversary for Escapade, so it was a fitting time to think about the next decade for the company and beyond. I have worked for CCgroup for 30 years and have seen it latterly firmly establish itself as a London-based technology PR agency.
“Escapade remains firmly ensconced in the Thames Valley, working with a wide range of consumer brands and services. This diversification in terms of focus and location made a buy-out the perfect way forward for all concerned.
“Our decision to invest in the company not only reflects our passion for the company, and the clients we work with, but also our commitment to making the next part of our own journey and Escapade a huge success!”