Here are our highlights from the 64th Cannes Lions Festival of Creativity which is taking place this week.
PR enjoys new rules boost
For the first time, the Cannes Lions Awards has allowed entrants to credit PR agencies that participated in their campaigns this year. As a result, 17 Gold Lions were awarded to PR agencies, along with 32 Silver Lions and 50 Bronze Lions.
Cannes PR Lions winners
Edelman’s London office won two Bronze Lions for its Worlds Apart campaign for Heineken, in the Brand Voice and Strategic Storytelling and the Business Citizenship/Corporate Responsibility categories.
Weber Shandwick claimed a Silver Lion for its Brutal Cut campaign for ActionAid UK. Weber’s agency Current Marketing of Chicago also won a Gold Lion for the Teddy Gun campaign for Illinois Council Against Handgun Violence.
Finally, Copenhagen’s Radius Kommunikation won one Gold Lion and two Silver Lions for its The DNA Journey campaign for Momondo.
Gorkana webinar: PR highlights from Cannes Lions 2017
Ben Titchmarsh, Head of Media and Marketing at Propeller PR, which is promoting this year’s event, and Mark Perkins, Creative Director at MHP, which won a Gold and two Bronze 2016 Lions for its work on the NHS Blood and Transplant Service’s Missing Type campaign, will give their highlights from the 2017 Cannes Lions and pick out the ideas they believe will shape the PR industry in an exclusive Gorkana webinar on Wednesday (28 June).