Electrolux Group, which includes home appliance brands Electrolux, AEG and Zanussi, has appointed Clarion Communications as its UK consumer and trade PR agency.
The main focus of Clarion’s UK brief includes brand building and new product launch amplification for Electrolux Group’s AEG offering across its kitchen portfolio of products.
The brief also includes press office support for Zanussi and Electrolux.
Having started in March, Clarion will be responsible for ongoing media relations and product support across consumer, trade and social media, alongside developing AEG campaigns for its ‘Mastery’ range of ovens, hobs, refrigeration and dishwashers, as well as its ‘Unprecedented Care’ range of washing machines and tumble dryers.
Vanessa Holloway, senior marketing manager at Electrolux, said: “We are delighted to have found an agency that has the relevant experience, chemistry and vision to complement our ambitious long term plans across the group.
“We were impressed with Clarion’s creative and strategic response to the brief and we are looking forward to working together as we enter a key transformation for the business.”
Matt Stokoe, deputy managing partner at Clarion Communications, added: “The Electrolux Group is a global leader in kitchen innovation and we’re genuinely excited to be working on an impressive array of ‘game changing’ new products and state-of-the-art technology.
“With a wealth of experience across food, drink, kitchen appliances and consumer technology, Clarion is the perfect partner to deliver creative and engaging campaigns to support their portfolio of prestigious brands.”
The Electrolux Group sells more than 60 million products to customers in over 150 countries every year.