Flip Out, the UK’s largest trampoline park operator, has appointed Ready10 to manage the launch of its newest London site at Brent Cross.
Founded in Australia in 2012, Flip Out has more than 50 sites in seven countries. The Brent Cross Flip Out, located in Staples Corner Retail Park, will include a Ninja Skills Centre, meditation room and a designated under-5s area.
Ready10 will support the brand through a national, local and influencer campaign. A media launch event will take place on 26 April, which will be attended by Bryony Page, Olympic medallist in the trampoline.
Amanda Kakembo, Flip Out director, said: “It was clear from Ready10’s approach that it had a thorough understanding of our requirements and that it is well-rehearsed in site openings, national and local outreach and influencer strategy.
“We were impressed with the teams’ experience and their creative approach. We are very happy to be working with them from during the all-important launch phase.”
David Fraser, Ready10 MD, added: “We are delighted to be working with Flip Out this spring – pun intended – and it’s incredibly exciting to be working with such a dynamic brand. With a number of our staff living in north London, we are able to combine both national PR experience and local knowledge to hopefully deliver a memorable launch for Flip Out.”