New York luggage brand Away hires Aisle 8

Aisle 8 has been chosen to lead the UK PR and comms for New York-based contemporary luggage brand Away, following a multiple agency pitch.


Founded in New York by Steph Korey and Jen Rubio in 2015 following “hundreds of travel stories from friends and colleagues”, Away offers in-expensive luggage that it says is affordable, as well as functional.

Aisle 8 will manage the UK launch for the brand and all on-going consumer and trade PR activity for the brand, founders and product line.

Aisle 8 director Lauren Stevenson will lead the account, supported by Madalaine McCarthy, who heads up PR, events and sponsorship at the agency.

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