Loyalty specialist Paytronix appoints Milk & Honey PR

Corporate brand agency Milk & Honey PR has been appointed by Paytronix to launch its UK operations as the company expands globally.

Milk & Honey PR is responsible for launching Paytronix into the UK with a two-pronged approach to reach retail and hospitality audiences. Jo Cresswell, client director, will lead the team.

Michelle Tempesta, head of marketing at Paytronix, said: “Milk & Honey demonstrated great tenacity and passion throughout the selection process. Its response to our brief clearly demonstrated expertise in our target markets. We look forward to working closely with the team to launch Paytronix in the UK.”

Kirsty Leighton, managing partner of Milk & Honey PR, added:“We’re really excited to be working with Michelle and her team, building on the great work they’re doing in the US.

“Paytronix is another great addition for our client portfolio. It’s an exciting technology business with ambitious international growth plans and a fantastic track record in place. We will be reflecting that ambition and success this side of the pond.”