Beattie has hired B&Q’s Fflur Sheppard to its corporate, B2B and crisis management team as associate director.
The agency has 18 corporate, B2B and crisis specialists across its nine UK offices including Birmingham, Manchester, Leeds and Glasgow. Sheppard will be based in Beattie’s London HQ.
The team has seen growth in 2017, winning £500,000 of new business since the New Year including client wins with Carillion, RoboVent and Marks & Clerk. In addition to Sheppard, Beattie has also signed Caroline Gunter-Tate in Scotland and Steven Lambert in London, in the past month.
Laurna Woods, CEO at Beattie, said: “We decided to sign Fflur after seeing the results of her campaign to rebuild trust in the B&Q brand following a wave negative media coverage over employee benefits.
“She will be a real asset to our corporate, B2B and crisis management team where she will be working alongside Beattie veteran Chris Gilmour and Tony Bilsborough, who was corporate communications chief at Cadbury and Mondelēz International.”