Cohen will begin his role at LEWIS’ London HQ from June 5 and take responsibility for implementing integrated marketing campaigns across EMEA and the wider deployment of b2b specialist LEWIS Purestone.
Cohen has nearly 25 years’ experience running global campaigns. He has developed award-winning digital marketing and consumer campaigns for clients including Diageo, Pernod Ricard, Nestlé, British Airways, Avis and Budget Group, yell.com, McDonald’s, Coca Cola and Hilton.
He said: “Over my career, I have watched LEWIS go from start-up to a top global player. Its momentum continues apace and I jumped at the chance to play a significant role in the ambitious and exciting plans for its continued growth and evolution.”
Andres Wittermann, EVP EMEA at LEWIS, added: “We are delighted that Daniel is joining our team. His expertise, leadership and vision is exactly what we require to help drive our big plans for consumer brand and digital in EMEA. In this hyper-connected world, we need to fuse the creative with the imperative, and Daniel’s tremendous experience with blue-chip brands will be a fantastic addition to the EMEA leadership team.”