Eulogy is launching an events and experiential offering to cater for the fast-growing “experience economy”.
Cally Sheard, associate director, will lead a team of specialists to deliver events, experiential activations, content and stunts across the agency’s consumer, business services and corporate clients. The new offering is launching with Molson Coors and Brown Forman brands Jack Daniel’s and Chambord.
Eulogy now has a defined outlet for producing events and experiential activations but it has also recently produced a range of events including Singha Songkran’s Supper Club, the Chambord Chapter Eight Games and Renault Clio’s 25th anniversary.
Sheard said: “Our clients appreciate the significance of brand storytelling through live experiences as a way to really engage their audiences. We understand what drives excitement, what leaves a lasting impression and, ultimately, what connects people with a brand or business.”
Adrian Brady, Eulogy’s chief executive officer, said: “Eulogy has just experienced its best ever year for revenue growth, largely due to how we have responded to client needs and adapted our service offering to capitalise on growing trends, technology and digital innovation.
“We have developed more than 50 different products and services which reflect the needs of clients today. We recognised that we have a gifted group of experiential experts with a track record of delivering events for our big brand clients that have proven to drive growth, awareness and sales.”