3MANFACTORY wins PR brief to celebrate Eureka!’s 25th birthday year

Yorkshire-based children’s museum Eureka! has handed a PR  and comms brief to 3MANFACTORY, as the visitor attaction celebrates its 25th birthday.

Nathaniel Cassidy

3MANFACTORY, which won the account following a four-way pitch, has been briefed to spearhead PR activity and media relations for Eureka!, with a national press push to focus on the implementation of new exhibition experiences at the museum, as well as its 25th birthday celebrations.

The Preston-based team, led by Nathaniel Cassidy (pictured), PRCA council member & Chair for the north, will look to establish a strong position for Eureka! as the UK’s only dedicated interactive children’s museum through national and regional press pushes, both on and offline.

Alongside a portfolio of ambassadors, they will be working towards increasing new and return visits to the museum from key sector demographics, whilst also launching new attractions and celebrating the quarter of a century landmark birthday the Eureka! are celebrating in 2017.

Sophie Ballinger, head of comms for Eureka!, said; “We’re really excited to be working with the team at 3ManFactory during our exciting 25th birthday year. We’ve got big plans, exciting announcements and some lovely stories to share, and we’ve found the perfect agency to help us spread the word.”

Cassidy added: “We’re delighted to be working alongside Eureka!, especially in such a special year for them. Their offering is truly unique and makes a real difference to the lives of countless children across the UK, so it provides a fantastic opportunity to help them. We can’t wait to get on board and put our creative imaginations to work.”

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