Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News:
Opinion: Brexit: It’s about to get real
As we enter the month in which Theresa May has pledged to trigger Article 50 and set in motion the UK’s exit from the European Union, Victoria Dean, head of Portland’s Brexit Unit, says we are about to move away from the domestic impact debates of 2016 into a battle of wits with an institution “determined to protect its political project”. It’s a “bumpy road ahead…”
Insight: Is fake news really affecting PR?
Fake news is high on the agenda at the moment, but Gorkana‘s UKPulse data on media consumption shows that many people are treating information from online media with a pinch of salt. Media pros from Weber Shandwick and Generation discuss what fake news really is and if it is affecting PRs.
Insight: Six PRCA-recommended tips to manage staff mental health
A #FuturePRoof report, launched with the PRCA, has shown that mental health in PR is either frequently ignored, or managed as a performance issue. The PRCA gives its six top tips for managers to handle such issues in the work place.
PR Case Study: The British Parking Association
The British Parking Association (BPA) wanted to create a mini PR campaign to shine a light on motorists’ attitudes to parking and using parking technology. The PR Office took on the challenge to reveal just how much time UK motorists spend looking for a parking space over the course of a year…