The Forge Communications has been retained by food delivery company Gousto to handle its issues management in the UK.
Gousto delivers fresh, pre-measured ingredients and easy-to-follow instructions to people’s homes, and sends almost 400,000 meals monthly. It appointed The Forge following a competitive review process of reputation management and crisis handling in the food sector.
Carlie Wittred, PR manager at Gousto, said: “We were hugely impressed with The Forge’s food experience and handling of a crisis. The Forge will work with our in-house PR team to help manage our reputation and prepare our messaging as we continue to scale.”
Emma-Jo Jones, co-founder at The Forge, added: “We are delighted to be working with such an innovative and inspirational brand. We will use our expertise and knowledge to enhance and support the already fantastic team at Gousto.”