The event will take place at The ExCel Centre from 22-25 June allowing fans of the original TV series to see more of Strictly Come Dancing’s biggest stars.
The Spectacular will give fans the opportunity to experience a new 90-minute theatre show featuring judges and hosts, choreography classes from the show’s professional dancers, celebrity appearances, a catwalk fashion show and a costume exhibit.
Taylor Herring will handle ongoing press office and creative activations to publicise the event. The agency will also work with SME London and BBC Worldwide news generation programme, talent interviews and influencer activations in the run up to the event, with the prospect of creating stunts and branded content.
Agency Managing Partner James Herring and account director Katie Fox will be working together with David Copeland of SME and Frances Cherry-Becker and Toni Spencer of BBC Worldwide to deliver the campaign.
Stephen Davies, director of Live Events at BBC Worldwide, said: “This is an incredibly exciting project for everyone associated with Strictly Come Dancing; we wanted to bring something fantastic to our fans, so they can experience the glitz and glamour that is Strictly in one day. Partnering with Taylor Herring will allow us to generate so much excitement for this event and do some amazing things in the run up to it.”
Tim Etchells, CEO of SME London, added: “Strictly Come Dancing : The Spectacular is unique in that it offers a whole day of entertainment and will feed fans’ hunger to get closer to the action – and the Strictly stars they love.”