Broadcast PR agency Bubble & Squeak will provide integrated communications services and support for major tradeshows to assist with positioning SAM as a technology and thought leader.
Kevin O’Meara, head of marketing communications at SAM, said: “We were looking for a partner that had the combination of communications expertise, industry and technology know-how and strong relationships within our market to work with us on the next phases of our development.
“Bubble & Squeak also had first-hand experience of helping clients to launch new products into the market, which will be invaluable as we continue to develop our portfolio of innovative new solutions.”
Sadie Groom, managing director at Bubble & Squeak, added: “With a strong heritage and recognisable brand, we are looking forward to reinforcing SAM’s message in the broadcast industry.”
SAM provides broadcasters, content owners and service providers with future-ready systems and smart, agile technology that maximises efficiency and productivity.