Spider PR has been handed a six-figure PR and social media brief by Tim Hortons, as the Canadian coffee shop chain launches in the UK this Spring.
Tim Hortons currently has nearly 4,500 cafe and bake shops across Canada, and claims that 60% of all Canadians visit a Tim Hortons at least once a week.
The six-figure campaign kicks off with the launch of a Glasgow café, followed by an ongoing roll out across the UK. Spider PR will target national and regional newspapers, consumer magazines, online, trade and broadcast media.
The agency won the account following a four way pitch led by Neil Littler, chief marketing officer for Tim Hortons UK & Ireland.
The account will be led by Spider PR’s director of lifestyle, Clemmie Mason-Pearson, director of social and digital, Rebecca Holmes, and account director of corporate, Thom Walton.
Sara Pearson, CEO of Spider, said: “This is right in our sweet spot and we are delighted to be awarded the contract to make Tim Hortons every bit as successful in the UK as it is in the rest of the world.”