The PRCA has launched its first online CPD (continuous professional development) programme which will reward its users for undergoing training, mentoring and coaching and attending conferences and events, including Gorkana, Cision and PR Newswire’s media briefings and other events.
Users in the CPD programme can take control of their own development, via the platform, which allows them to plan, record and reflect on their learning goals and achievements.
Francis Ingham (pictured), director general of the PRCA, said: “CPD is a recognised part of good professional practice. It helps individuals maintain their edge, build their careers and develop their expertise, improving practice and raising standards across the industry.”
The PRCA CPD programme is open to members and non-members. Its cycle runs from October 1 to September 30.
Ingham added: “We are committed, at the PRCA, to creating a culture of CPD across the global PR industry and have developed PRCA CPD and an easy to use online platform encouraging users to take control of their own development.
He continued: “We recognise the PRCA does not have a monopoly on excellent training, events or other career development opportunities so the programme is open to employers, membership bodies , training providers and more. We hope all providers of quality CPD activities, like Gorkana and Cision, sign up.”
Jeremy Thompson, CEO (EMEA & India) Cision and PR Newswire, commented: “We know our client events, including our breakfast media briefings are essential for PRs and communicators who want to build their networks, keep on top of media relations and understand what key journalists and titles are doing, and thinking. However, it’s great to see this validated by such a scheme and we are delighted to support the PRCA’s drive to raise industry standards.”