Lizzie Earl, who has spent the past 10 years in PR roles at Disney, Frank and Golin, has set up a new consumer agency called MUNCH, with launch clients including sportswear start-up Python Performance and music platform and artist management company Music Crowns.
Earl has spent the last decade delivering campaigns for brands like Unilever’s Magnum and Persil, Danone, Stella Artois, TK Maxx, npower, Nestlé’s Milkybar and Disney.
At Golin, her most recent agency role, she oversaw its media specialist team before transferring to its Hong Kong office to run the Asian PR hub for tech company Huawei and The Economist’s pan-Asia account.
Now back in the UK, she has launched MUNCH, with an initial three-strong team and launch clients including sportswear start-up Python Performance and music platform and artist management company Music Crowns.
The agency’s first campaign for Music Crowns has already seen global coverage for the release of viral star Daisy Clark’s Hopelessly Devoted to You track via Warner Music, doubling traffic to the Music Crowns platform and knocking Ed Sheeran off the no. 1 spot on the iTunes singer-songwriter chart.
Earl said: “When returning to the UK I knew I wanted to set up an agency that offered brands truly excellent PR that would make a real difference to their business – big agency thinking with a boutique approach.
“At MUNCH, we realise that our campaigns will often be the only marketing a client is doing, so we really have to deliver. Our ability to think strategically, expertly craft the right story and our never–ending tenacity means we always will.”