Beano, the comic publisher and children’s brand, has appointed corporate and entertainment agency Borkowski Ltd to devise and deliver a corporate communications strategy for Beano Studios, articulating the creative company’s latest proposition.
Borkowski has also been briefed to broker senior level media and industry engagement and support Beano Studios as it continues to deliver commercial deals across broadcast, film, digital and advertising.
Emma Scott, CEO at Beano Studios, said: “Borkowski’s heavyweight and long term experience with big brands and personalities in the entertainment space makes it the perfect partner to help build fame for us. We have retained House PR to deliver consumer PR activation, continuing the consultancy that they started when Beano Studios went live last year.”
Beano Studios was developed to provide multi-platform entertainment for kids; including new film and TV programmes, a digital network, live theatrical experiences, consumer products and the comic and annual.
Andrew Olley, director at Borkowski Ltd, added: “Beano Studios has brought us in at an important stage in the lifecycle of the business. Beano’s fantastic track record is one that we have tremendous respect for and we want to ensure that their unparalleled insights into the family market combined with this 21st century content proposition, gets the recognition that it deserves. The brand will always retain its child-like qualities, but we want to show the industry that its commercial potential is far from childish.”