The London Fly Fishing Fair has appointed Zambuni to launch its inaugural exhibition and help new audiences understand all aspects of the fly fishing industry.
A new initiative created by John Kelley and his son Fergus, the fair – which takes place on 10 and 11 March – will bring together fly fishing and country lifestyle brands, as well as exhibitors from leading fishing destinations worldwide.
Zambuni will pitch the profiles of the Kelleys, their backgrounds and why they are qualified to launch the fair, to print and digital titles that specialise in the outdoor lifestyle.
The agency will hold press events to introduce key national lifestyle press to the opportunities to fly fish within the M25.
As a new event in the capital, Zambuni will also target event listing opportunities within mainstream London publications, as well as secure interviews across leading news channels on TV and radio.
Social media and brand partnerships will also be used to raise the profile of the fair.
Zambuni’s senior account executives, Laura Bott and Kathryn Fensterstock, will lead the account and report directly to Kelley.
Zambuni director Claire Zambuni said: “Zambuni is delighted to work with The London Fly Fishing Fair and looks forward to being a part of an exciting exhibition that champions our passion for country pursuits, travel and adventure. We look forward to utilising our expertise in the fieldsports and lifestyle sector, positioning the show as a leading event in the fly fishing calendar.”