Walgreens Boots Alliance, owner of Boots pharmacy, has partnered with WPP and selected a team of WPP agencies to operate and develop multiple comms and marketing channels for its retail and wholesale businesses.
WPP has set up a bespoke team – Team WBA – for the business which will provide services including traditional and digital advertising, media investment management, promotion and relationship marketing, public affairs, media relations and communications.
In addition, hub office locations for the team will be created by WPP London, Chicago and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.
Stefano Pessina, executive vice chairman and chief executive officer at Walgreens Boots Alliance, said: “We are very pleased to confirm this new partnership with WPP and the creation of Team WBA. We have grown rapidly, so too have our marketing and communications needs, and this multi dimensional model and new way of working will better support our vision for the company and future growth plans.”
He added: “This more integrated way of working will help us to strengthen brand recognition, while unlocking potential synergies, creating increased efficiencies and helping streamline our activities globally.”
Sir Martin Sorrell, chief executive at WPP, commented: “We look forward to partnering with Walgreens Boots Alliance to help further enhance what are already iconic brands in the health and wellbeing category. Team WBA will be a custom solution that draws together the talent and resources from across WPP to develop effective communications that will differentiate WBA and drive results.”