Ultimate Finance Group, an independent provider of finance to UK business, has appointed Speed Communications to raise awareness of the importance of good funding, as the company begins to roll-out a new business strategy and undergo a major brand overhaul.
Ultimate Finance has spoken with a number of businesses, identified what they want from investors and says it is addressing those needs with an expanded portfolio of products, use of technology and an expert team located close to customers in offices across the UK.
Speed Communications’ business and corporate team has been briefed to liaise with national and trade media, as well as develop relevant and value-added content to demonstrate Ultimate Finance’s insight and expertise to both SMEs and industry influencers.
The team at Speed will also support Ultimate Finance Group’s sister brand, specialist finance provider Ashley Finance, which works with SMEs that, as a result of their credit rating, are struggling to get access to funds from banks or alternative providers.
Lisa McMyn, chief marketing officer at Ultimate Finance Group, said: “Speed impressed us with its experience and knowledge of this market. But, crucially we both agree that there is a huge opportunity to tackle the funding issues faced by UK businesses head on with genuine customer insight and product innovation.
“We wanted a PR agency that would work with us in partnership to really get to grips with our thinking and plans for the business, and take our stories out into the market with a confident and fresh approach. We are delighted to be working with Speed.”
Laura Tallett, director of business and corporate at Speed, added: “Ultimate Finance has unlimited potential as a brand with its commitment to doing really good things for businesses, and being brave in its approach to communications.
“It’s our absolute sweet spot; a sector we know combined with a business that is happy to speak out, challenge the current market, and be bold. We are looking forward to a really great partnership throughout 2017 and beyond.”