Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week.
Insight: Brands need to crack their own ‘culture code’ to bolster reputation
Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British Red Cross, Intercontinental Hotels Group (IHG) and Punch Comms discuss why a more unified internal ‘culture code’ can help brands.
Opinion: When saying “no” to new business is the right response
Brands define themselves by what they do and what they don’t do. But if you’re a PR agency in your first 12 months how can you say “no” to new business? With Kin&Co celebrating its one year anniversary, its founder and Suzy Spirit Award winner Rosie Warin tells us how saying no helped build the agency.
PR Case Study: Banning “Fur” from Warhammer
For the cost of a postage stamp, animal protection charity PETA made headlines around the world, trended on Facebook, and received record website traffic after appealing to gaming miniatures company Games Workshop to ban “fur” garments from its fictional Warhammer characters.
Insight: Why visual corporate financial statements lead to more engagement
Visual content is key for companies at the top of FTI Consulting’s annual list of FTSE 100 brands most successfully using social media for corporate financial statements. Diageo, BP, GSK and Tesco are ranked among the most engaging brands, mainly due to their use of rich media, the agency reports.
60 seconds with CNBC’s Lee Thompson
Lee Thompson, international communications lead at CNBC, explains how Davos has kicked off a busy year for the business news broadcaster, and shares how he deals with the challenges of international communications.
Gorkana meets… Investment & Pensions Europe (IPE)
Nick Reeve, deputy news editor at Investment & Pensions Europe (IPE), talks to Gorkana’s Ona Zygaviciute about the financial title, its readership and the editorial team’s approach towards Brexit-related news.