Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Event: Media Briefing with 5 News
5 News editor Rachel Corp, assistant news editor Emma Greatorex and digital editor Jack Leather joined Gorkana this week to discuss how the programme can potentially reach a 5.5m weekly audience, why it’s different from competitors and how PRs should get in touch.
Opinion: Ten top tips on how to succeed in luxury PR
Last week, Maria Boyle, founder of MB Communications, was recognised as one of the world’s 25 smartest women working in luxury this year, according to Luxury Daily’s Luxury Women to Watch 2017. Here, she offers ten top tips on how to succeed in the luxury sector, advocating the need for aspiring luxury PRs to “get the basics right”.
Interview: Gorkana meets…Stuff Magazine
Guy Cocker, global editor-in-chief at Stuff Magazine, discusses why his childhood dream was to become Stuff editor, how the magazine is changing its editorial structure to keep up with tech and why PRs should meet the team during trade shows such as Electronic Entertainment Expo.
Opinion: Seven ways to make the most of broadcast media
Good Broadcast’s Phil Caplin shares some advice from Sam Taylor, executive editor of the BBC News Channel and BBC News at One, and Tom Bateman, BBC News correspondent, on how comms and PR professionals can make the most of the broadcast media.
Opinion: Why we’re offering an insider view on PR
Push PR and The London Fashion Agency have launched a series of PR workshops to examine and evaluate practical questions and issues across the whole PR sector; from the constantly evolving media landscape, to budgets, managing client expectations and campaign activation, this meeting of minds aims to inspire and educate the future generation of media consultants. Rebecca Evans, EA at Push PR, tells us why.
Opinion: Seven ways cybercrime requires a different kind of crisis comms
Kitty Parry, founder and CEO at Social Media Compliance – a company that assists businesses to achieve “compliant” social media status among staff – explains seven ways the rise of cybercrime requires brands to develop a different style of crisis comms.