Push PR and The London Fashion Agency have launched a series of PR workshops to examine and evaluate practical questions and issues across the whole PR sector; from the constantly evolving media landscape, to budgets, managing client expectations and campaign activation, this meeting of minds aims to inspire and educate the future generation of media consultants. Rebecca Evans, EA at Push PR, tells us why.
At Push PR we are passionate about immersing ourselves in the wider communications and media industry and throughout last year, my boss Emma – Emma Hart, Push founder and creative director – attended a number of conferences where it became clear that some aspects of PR are still a bit of a mystery – even to many of those who work in it.
Knowledge about the broader aspects of the communications industry are clearly important, but it’s equally clear that there is a hunger for an insider’s view – people want informative inside knowledge on how a campaign comes to life and remains relevant.
Everyone knows that the media has changed considerably, even in the last 12 months. Influencers continue to gain traction for brands; how do you collaborate with influencers and what impact do they have? How much should you pay for PR and what results can you expect? How do you build both a short-term and long-term strategy? How do you future-proof your brand?
Emma has always been an advocate of women in business and so we saw the opportunity for an event where we could share her passion and industry insight with a wider audience; unofficial mentoring and guidance.
Even better, we found support with The London Fashion Agency and have teamed up with them to combine our like-minded outlook on business, the future of PR and a mutual respect between agencies. At the LFA, founder Rosie has a strong focus on providing low cost options for start-up brands.
One brainstorm later and PR Remastered was born; we will be hosting a series of bi-monthly panel conversations that delve into the importance of effective PR and communications.
We started with a “taster” event in December which was hosted at Push PR’s Finsbury Park showroom with more than 50 women attending and it proved that opening up the debate to honest, informed conversation was key to covering all aspects of business.
Our next event is on February 2, where Emma and Rosie will be joined by guest speakers Natalie Lee of lifestyle blog Style Me Sunday and cult jewellery designer Jessica de Lotz creating an interesting dynamic intended to inspire and inform those in attendance.
· Rebecca Evans is executive assistant at Push PR and heads up its events activity.