Mystudenthalls.com allows students to contact their desired halls directly without having to create a user account.
Rooster has been briefed to develop a media strategy for the brand, as well as run the company’s press office function.
In addition to managing media enquiries, Rooster will focus on generating quality coverage in key national, regional and consumer media titles through news and content generation.
Dan Roberts, MD of Mystudenthalls.com, said: “We were really impressed by Rooster’s media expertise and strategic recommendations to increase our profile among students and property partners.
“The team has hit the ground running and we’re already working on some exciting campaigns to raise awareness of Mystudenthalls.com among our target audience.”
James Brooke, MD at Rooster, said: “This is a really exciting brief for us and we’re proud to have been appointed by the UK’s original dedicated student halls search engine. We’re looking forward to implementing some successful campaigns to raise media and consumer awareness of Mystudenthalls.com throughout 2017.”