Havas PR has been briefed to help make 2017 a year of celebration for Yang Sing and the agency will be creating a number of events to commemorate 40 “successful years of business”.
The agency team reports to Bonnie Yeung, daughter of Harry Yeung MBE, the executive chef at Yang Sing.
Brian Beech, Havas PR UK’s managing director, said: “Since opening in 1977, Yang Sing has become a favourite for Mancunians and visitors to the city centre of Manchester.
“Over the past four decades, Harry Yeung and his team have continuously offered delicious re-interpretations on Cantonese classics, attracting diners such as Sir Alex Ferguson, David Cameron, and visitors from around the globe.”
He added: “The Yang Sing means something special to many Manchester restaurant goers, including myself, and so it’s a pleasure to be working with the Yeung family and team at Yang Sing this year, on what is going to be a very special and exciting commemorative celebration.”
Bonnie Yeung said: “We are aiming to make 2017 a year of both celebrating our past and looking to the future.
“Across four decades we have seen grandparents on first dates, the birth of their children, their marriages, and then the birth of their children. It is very heartening to see several generations of the same family walk through the door.”
She commented: “We have a shared history and heritage which is something really special; something that money cannot buy. We’re therefore really excited to be working with Havas on a series of celebratory events across the year.”