M&C Saatchi Sport & Entertainment has appointed Disney’s Maker Studios’ Ellie Reed to its board as head of digital.
At Disney’s Maker Studios, Reed headed up the multi-channel network’s branded entertainment division, where she developed original content and video distribution initiatives for clients including Google, PlayStation and HP.
Before that, Reed served as international business director at AOL, running the corporation’s European Commission partnership.
She has held various roles in the digital media industry, specialising in “transitioning” companies from digital start-up through to post-acquisition success, including video distribution company goviral.
Reed joins M&C Saatchi Sport & Entertainment as head of digital and will work across clients including Samsung, Ballantine’s and NatWest.
Her role will also include helping current clients integrate their digital assets into broader campaigns, while developing the M&C Saatchi Sport & Entertainment portfolio through “innovative partnerships”.
Steve Martin, CEO at M&C Saatchi Sport & Entertainment, said: “Ellie is such an experienced operator in this critical area of brand marketing and will add real impact to our client campaigns across the sport, entertainment and lifestyle divisions. She has a very strong understanding and connections in the eSports community and will drive this growing offer within the agency too.”
Reed added: “M&C Saatchi Sport & Entertainment empowers brands to cut through media fatigue through the things people love. As audience behaviours continue to evolve in the context of new digital possibilities we will deliver the best client solutions regardless of discipline, whether they are technologically-led, strategic, creative, data-powered or media-orientated.”