Travel PR specialist kbc has been appointed by Georgia Tourism to promote the southern state as a premier travel destination in the UK, Ireland and Scandinavia.
kbc started work on 1 January and the contract will run initially for one calendar year. It will be responsible for media relations, travel trade and consumer marketing activities, with the aim of widening awareness of Georgia beyond the city of Atlanta and increasing visitor numbers and length of stay throughout the state.
The agency aims to focus on Georgia’s musical and film heritage, as well as the state’s central role in the Civil Rights movement and its mountain and coastal scenery to encourage visitors to tour more extensively.
Jo Thomas, kbc account director , will lead the account and report to Tracy Vaughan, director – business development and international accounts at the Georgia Department of Economic Development.
Kate Burgess-Craddy, kbc chief executive, said: “Georgia is the heart of the US South – geographically because Atlanta is the natural and undisputed gateway to the region – and emotionally, because the state offers all of the things that bring visitors to the South in the first place: rich heritage, real scenic beauty, Southern hospitality and charm.
“Georgia gives us so much to work with and we are delighted to have the opportunity to create a greater awareness of the state in the UK, Ireland and Scandinavia.”