Frontierpay has appointed Bottle to increase its profile within national and trade press, including the payroll, human resources, business and expat media. Bottle will help the company voice its expertise on the complexities of outsourcing international payments for employees.
Frontierpay works with businesses to ensure that their overseas-based staff are paid on time, and in the right currency – an essential process that is often fraught with difficulties, such as navigating complex markets and uncompetitive exchange rates. It manages in excess of $1 billion annually, making payments in 140 currencies to more than 180 countries.
Bottle will help boost Frontierpay’s profile through content positioning, media relations and light social media management. Through the use of its daily 7.30am newsroom, Bottle will position senior members of the Frontierpay team as thought leaders on the process, difficulties and ultimate importance to businesses of an effective foreign payments strategy.
Owain Walters, CEO at Frontierpay, said: “Our partnership with Bottle is proof of the growth and development taking place at Frontierpay and we look forward to working with them to take Frontierpay into its next stage of maturity. The global payments industry is an exciting space to be in right now, as more companies than ever before begin to branch out and employ staff overseas. Negotiating complex exchange fees and organising international payments across a number of continents feels like alien territory to many of these businesses and we look forward to working with Bottle to shed some light on this complex area.”
Holly Tyzack, head of editorial at Bottle, said: “We have a proud history at Bottle of working with clients in the financial services sector, and so we are very excited to now be working with Frontierpay. The ability to pay staff on time, every time is a cornerstone for any business, however, many of us might not be aware of the finer details of what this process involves when those employees are based abroad. We feel that this a fascinating area in the financial services arena and we’re confident that with Frontierpay, we will have some great stories to tell.”