Cunard hands retained PR and social brief to Mischief

Mischief PR has been appointed as the retained consumer PR and social agency for luxury British cruise line Cunard.

The world’s only transatlantic liner, Cunard’s Queen Mary 2, sails into Southampton Water following a £90million remastering. The vessel will set sail later today for New York, her first voyage following the most significant refurbishment undertaken by the world's most famous passenger shipping line.Picture date: Thursday June 23, 2016.Photograph by Christopher Ison ©

Cunard’s Queen Mary 2

Cunard’s portfolio includes three “iconic” ocean liners – Queen Mary 2, Queen Elizabeth and Queen Victoria.

Mischief has been briefed to work with Cunard’s PR, marketing, social and comms team to build brand advocacy amongst its target consumers and work with the brand’s key partners.

The team will also support Cunard’s event cruises, which includes the Transatlantic Fashion Week, which launched in 2016 and saw designer Dame Zandra Rhodes showcase her latest collection on the Queen Mary 2.

Rachel Lloyd, director of PR at Cunard, said: “Cunard has grown to become a much-loved British icon and we were looking for an agency whose innovation, forward-thinking and attention-grabbing work could help us further build on this and influence the way consumers experience luxury travel and the art of cruising.

“Mischief’s strong consumer and social capabilities shone through and we are very much looking forward to working together.”

Damon Statt, creative director at Mischief PR, added: “Cunard is a beacon of the British travel industry and a brand steeped in producing innovative, premium experiences for consumers.

“We’re looking forward to not only helping the brand further grow its loyal fan base with thought-provoking ideas that bring to life Cunard’s illustrious travel heritage but also further cement Cunard as a luxury lifestyle brand.”

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