Fleet Street Communications has been appointed by the cocktail bar group Be At One as its retained PR agency, with a brief to handle its trade and corporate comms activity.
Established in 1998 by three ex-bartenders, Steve Locke, Leigh Miller and Rhys Oldfield, Be At One has grown from a single
site in Battersea to more than 30 sites throughout the UK.
Fleet Street Communications has been briefed to develop a PR programme tailored towards enhancing Be At One’s profile in the bar and drinks industries, as well as key stakeholder groups.
The agency aims to highlight Be At One’s approach to training and staff development, and position it as s go-to place for quality drinks.
Be At One director Steve Locke said: “We’re delighted to be working with FSC. We believe their experience and contacts in the sector, coupled with their knowledge and passion fits perfectly with our business and culture. We’re looking forward to building a close partnership to drive our business forward and continue to position Be At One as the clear leader in the specialist cocktail bar market.”
Mark Stretton, MD at Fleet Street Communications, said: “We are very pleased to be supporting Be At One – a stunning business that stands apart from competitors thanks to its unrivalled approach to training and people development, and its absolute dedication to service, and to the craft of making great cocktails. It also has to die-for credibility and fantastic heritage, and we’re looking forward to enhancing and accentuating Be At One’s unique position as leaders in the cocktail bar market.”