Rooster has become the first PR and social media agency appointed by the Association of Bonded Travel Organisers Trust (ABTOT) since the association launched in 1993.
ABTOT offers financial protection for both professional and occasional travel organisers that offer non-licensable (non-flight inclusive) packages.
Rooster will be responsible for creating an ongoing media strategy, managing ABTOT’s day-to-day press office and setting up and running the association’s social media channels.
Paul Fakley, development director at ABTOT, said: “After 24 years of organic growth, we want to build on the success to date and start to raise awareness of the growing portfolio of financial protection benefits and other services that we offer both professional and occasional travel organisers.
“In this ever evolving market, we’re looking forward to working with the Rooster team to raise ABTOT’s profile and become the voice of financial protection for specialist travel organisers.”
James Brooke, MD at Rooster, added: “After more than two decades of growth and development, ABTOT has become an essential figure in the UK travel industry, providing bonding, advice and other financial services to specialist travel organisers.
“We’re excited to help ABTOT generate the share of voice it richly deserves while helping to communicate the association’s expertise ahead of key changes in Package Travel Regulations.”