Flint has been vlogging under the alias Beckii Cruel since 2007 and has extensive experience of working with brands in her social influencer capacity, focusing on Japanese fashion and culture.
According to Social Circle’s platform, her total reach across YouTube, Facebook, Instagram and Twitter is 271,663 people, with average views of 30,586 and an average engagement rate of 32,801.
In her new role at Social Circle, Flint will be responsible for liaising with the influencer community and advising the internal team, as well as clients, on best practice when working with social influencers.
Matt Donegan, MD at Social Circle, said: “We’re all very much looking forward to working with Beckii and she will be a key player in Social Circle’s growth plans.When working on influencer campaigns it’s vital to understand both sides’ needs in order to create a relationship that works for all parties. Being an influencer herself, Beckii knows what’s important and how to advise both influencers and brands on their campaigns.”
Flint added: “I’ve been working with Social Circle for a while now to incorporate branded content across my channels. They are by far the best company I have worked with to do this and they really care about hearing an influencer’s perspective.
“Nowadays there’s a lot of interest from brands to use social influencers to engage their audiences. It’s a relatively new area so bringing an influencer point of view to the table will definitely help delivering the best possible result for brands and influencers.”
Gorkana launched a Guide to Influencer Marketing White Paper last month, which seeks to find out how an “influencer” is defined, what impact they have on PR, whether an influencer campaign can really be determined as earned media and what PRs need to think about before trying to find the right person who can positively impact their brand.
Download your free copy here.