MHP/Engine and Pegasus, with three awards each, were the big agency winners at last night’s PRCA National Awards. In addition, Direct Line Group took home the largest share of in-house awards.
MHP/Engine picked up the Consumer (High Budget), Public Sector/ Value for Money, and Campaign of the Year awards for its Missing Type campaign for NHS Blood and Transplant, which raised awareness around a need for blood donors through missing letters across major media and signage.
Pegasus won the Consumer (Low Budget) and Health and Wellbeing awards for its Sex Degrees of Separation campaign for LloydsPharmacy. The team launched a ‘sex degrees of separation’ calculator during Sexual Health Week to work out the number of indirect sexual partners someone had. The aim was to encourage visitors to apply for an STI risk assessment.
Pegasus was also named Specialist Consultancy of the Year.
Direct Line Group was named In-house Team of the Year, and its deputy head of news, Claire Foster, was chosen as this year’s In-house Professional of the Year. Direct Line also picked up the Media Relations Award (in-house) for its A Storming Success campaign.
The Large Consultancy of the Year award went to Instinctif Partners, Hope&Glory picked up the Medium Consultancy of the Year gong, New Consultancy of the Year went to Another Word Communications, and The Romans won Small Consultancy of the Year.
Hope&Glory also won the Media Relations Award for its Creating a Springboard onto the Household Ladder campaign.
Weber Shandwick picked up two awards, receiving the Corporate Social Responsibility Award for its Alphabet of Illiteracy campaign for Project Literacy, as well as the Not-For-Profit and Charity Award for its Washed Away campaign for ActionAid.
The Co-operative Group won the Automotive (In-house) gong for its Revving reaction for motor insurance campaign, as well as the Corporate, Financial and Investor Relations Award for Co-op Funeralcare: A new generation of apprentices.
Lansons co-founder and CEO Tony Langham picked up the Mark Mellor Outstanding Contribution Award, Michael Rennett, account director at AxiCom, walked away with the Young Communicator of the Year award, and Mischief CEO Frankie Cory was named Consultancy Head of the Year.
The 2016 PRCA National Awards event took place at the London Hilton on Park Lane, hosted by TV presenter Rick Edwards.
A full list of the winners can be found here.