Petcurean has handed Unity a six-figure Western European PR brief to drive awareness and sales of the Canadian pet food brand and its product ranges GO! and NOW FRESH.
Unity has been briefed to drive awareness and sales of the nutrient-rich cat and dog food in France, Italy and Spain, initially, with a view to expand into the rest of Europe.
The London-based agency will devise a toolkit to support local distributors in engaging with key opinion leaders across various markets.
The competitive RFI process was led by Jaimie Turkington, Petcurean’s director of marketing, and digital marketing manager, Tim Thatcher, who are both leading the plans for Petcurean’s global expansion.
Turkington said: “We’re very excited to be partnering with Unity and look forward to seeing their brilliant work come to life in the EU in support of Petcurean and our family of products.
“We believe whole-heartedly in collaboration and love working with an agency team that is willing to be brave with the work. We sense the beginning of a very exciting partnership.”