Town Hall Symphony Hall, Birmingham (THSH) has appointed elephant communications as its national adviser on thought leadership and strategic comms.
The Birmingham venues deliver more than 600 concerts a year, spanning classical, rock, blues, comedy and the arts, and also has an education and community engagement programme for Birmingham and the surrounding area.
elephant will focus on developing the UK and international profile of Symphony Hall as a leading national destination for performance music and the arts.
Guy Bellamy, elephant MD, and director Jim Follett (pictured) will lead the account.
Follett said: “While there has been extensive discussion as to whether London needs a new world-class concert hall, The Symphony Hall in Birmingham is widely regarded as having some of the finest acoustics in the country.
“Its geographical location in the middle of the UK places it well to broaden its appeal to new audiences and, in doing so, to re-establish Birmingham as a chosen destination for enjoying concerts by some of the world’s finest performers.”
The appointment follows elephant’s formal move into music and the arts as a practice sector. For the last five years, the consultancy has been the international adviser of record for Elephant Parade, the public art exposition, which has appeared in the UK, Brazil, Hong Kong and France.
elephant also advises the Philharmonia Orchestra, resident at the Southbank Centre, and has started work in the rock genre, something that the agency says will grow into 2017.