Former Hotwire and Deloitte duo launch tech startup PR firm
Former Hotwire employee, Amelia-Eve Warden (21), has partnered with senior Deloitte associate, Bethany Simpson (23), to launch a London-based public relations agency P&C PR, which they claim makes them the UK’s youngest PR agency owners to date.
Warden will act as CEO and Simpson as CFO. They have set out to target B2B and B2C technology, media and social start-ups – run by young entrepreneurs in the UK – to help raise brand awareness and disrupt the industry through integrated media campaigns.
P&C PR’s creative team will be headed by Warden, who will oversee the marketing, social, PR, media relations and communications team. Simpson will lead on new business development, legal and finance.
Warden said: “We started the agency in order to take on a new challenge. We are passionate about young adults getting the recognition and support they deserve, which is difficult in such a competitive industry, but with the right resources, financial-support and opportunities, we can ensure a brighter younger-leading industry is on the cards, by developing these newborn businesses into global companies. We are intrigued to see what the future holds for us.”
Simpson added: “Collaborating with Amelia-Eve in order to launch our new PR agency, was the start to a great new career opportunity. Giving young entrepreneurs and millennials the opportunity to work with young co-founders gives us the base of understanding their business to innovate them into the media space, and to meet their financial requests.”
P&C PR has collaborated with HaiMediaGroup, a PR and media consultancy, specialising in serving specific disruptive technology start-ups and international social media group Meal Deal Talk.