Coffee brand The New Black appoints Redleaf

Coffee brand The New Black has appointed Redleaf Communications to manage its UK launch and raise awareness.


The New Black coffee bar

Redleaf Communication’s senior account manager Rishi Banerjee and account manager Helena Shadbolt will manage the account.

Banerjee said: “The New Black is a unique coffee experience designed to bring the best artisan coffee from the world’s most renowned coffee roasters to city corporates with a penchant for fine coffee. We are working with Phoa Kia Boon and his team to help build its profile through a targeted media campaign.”

The New Black coffee bars serve speciality coffee from renowned roasters around the world. The company was first launched in Singapore by Malaysian-born British entrepreneur Phoa Kia Boon.

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