Murray Chalmers PR has won PR briefs for the Beautycon Festival London, Big Apple Brixton and the BRITs Icon Awards. The agency has also retained its PR brief for the NME Awards for 2017.
Beautycon Festival London will return to Kensington Olympia on December 3 2016, offering visitors the opportunity to meet their favourite YouTubers and beauty and dashion bloggers, as well as take part in interactive beauty experiences from a range of yet-to-be-announced beauty brands.
MCPR will work with the event’s organiser Beautycon Media in the US to coordinate all media, talent profiling, line-up announcements, and live event management.
Big Apple Brixton, which launches on October 27, is described as the “winter incarnation of London’s hottest summer pop up, Brixton Beach Boulevard”. MCPR also handled the PR for Brixton Beach Boulevard earlier this year.
MCPR will raise the profile of the new pop-up, which aims to transport Londoners to 1970s New York City, with three themed indoor bars and one themed nightclub. There will also be four themed private rooms available for hire (a barbershop, record store, Latino chapel and peep show) and four different US themed food vendors, as well as roasts and a Bloody Mary bar on Sundays.
The BRITs Icon Award 2017 will be awarded to Robbie Williams. MCPR will handle all live event PR for the show at London’s Troxy on 7 November, as well as PR activity for the show’s broadcast on ITV in December.
MCPR was first brought in to handle the PR for the NME Awards 2016 in January this year. The agency will now handle the PR for the 2017 NME Awards, with activity including the annual NME Awards ceremony in February, the NME Award Shows in London and the NME Awards Tour across the UK.
The accounts will all sit within the agency’s brand and events division, and MCPR’s head of brands and events, Lottie Lander, and brands and events PR coordinator, Sarina Clark, will lead on them.