Specialising in small groups and individual, tailored travel packages, Go Barefoot has asked the Cheshire-based PR agency to build awareness of its brand in the UK via media relations and press travel with consumer and trade press.
James Scipioni, director of Go Barefoot, said: “We look forward to working closely with Three Little Birds PR on what is an exciting new chapter for Go Barefoot. We feel that their experience and skills fit well with what we want to achieve over the next 12 months, which includes growing the business considerably.”
Go Barefoot develops itineraries which take people ‘away from’ the conventional and commercial tourist circuits. Its portfolio includes 18 countries throughout Latin America, Asia, Arabia and Europe. Go Barefoot offers 30 small group tours, which visit destinations such as Romania, Slovakia, India and Vietnam.
One of the key targets for Go Barefoot is to provide ‘more insightful and enriching travel experiences’ in partnership with NGOs, co-operatives and social enterprises.
Sheila Manzano, founding director at Three Little Birds PR, added: “Go Barefoot is an exciting brand for us to be working with. While responsible travel is currently a niche tourism sector, we have seen significant growth in this area and know that it will continue to be a key issue for both holiday makers and the travel industry.”
By Ona Zygaviciute