Spider PR has been appointed by Camm & Hooper to handle the UK PR for the launch of its fifth site, Six Storeys, which is located in London’s Soho Square and due to open in December.
The agency plans to generate widespread awareness, targeting national and regional newspapers, consumer magazines, online, trade and broadcast media, as well as influential partnerships and third party opportunities to drive business for the event space.
Clemmie Mason-Pearson, director of lifestyle at Spider PR, will lead the account with the support of account manager Claire Morrissey.
The team will report to Darren Hart, director of sales at Camm & Hooper.
Mason-Pearson said: “We are so excited to be working with such an esteemed brand as Camm & Hooper and with the launch of their fifth site, which will invigorate the West End’s F&B offerings.”
Spider PR has also been briefed to handle the UK PR for luxury eco-retreat La Donaira, which is located in the Andalusian mountains.
La Donaira features eight individually designed suites in a farmhouse, as well as five traditional yurts and a new spa, which will open October 1.
Spider’s brief is to enhance awareness for the hotel and what makes it different. According to Spider, the farm is based largely on a concept known as regenerative agriculture, whereby they increase the fertility of the soil by the process of integrated farming, permaculture and organic management.
The account will also be led by Mason-Pearson, with support from Morrissey.
Mason-Pearson said: “We are so excited to be working with such a unique property as this. There is much to promote, from the eco-tourism story to the focus on equestrian life, the new spa and distinctive design and interiors.”