Following a successful campaign last season, Vail Resorts has re-appointed The Lifestyle Agency to represent it in the UK for the upcoming winter season.
The agency will target lifestyle media, with a focus on international travel and skiing, to raise the profile of Vail Resorts, which has locations in the US and Australia.
Melanie Childs,The Lifestyle Agency’s senior account director, and senior account executive, Camilla Pelly will lead the account.
They will report to Vail Resorts’ senior comms specialist, Abigail Hein, and senior manager, Johnna Muscente.
The Admiral Zaton, based in Zaton, Croatia, has hired The Lifestyle Agency to handle its PR for the remainder of the season, and into next year’s summer. The team will target target travel and lifestyle media to raise the profile of the hotel.
Louise Gillespie, account manager at The Lifestyle Agency, will lead the acount and report to Jonathan Riff, co-founder of The Admiral Zaton.