Toople.com briefs YOU

Toople.com, a UK telecoms provider which specialises in business broadband, mobile and telephony services, has brought in YOU to handle its media and PR, following a competitive pitch.

The telecoms business launched this year and floated on the London Stock Exchange in May, and says a significant amount of its £2million budget will go towards marketing investment and brand establishment.

Focusing solely on SMEs with less than 50 employees, Toople.com is headed up by Andrew Hollingworth, ex-TalkTalk business director.

YOU will focus on raising Toople.com’s brand awareness and plans to “dispel the myths around business telecoms”.

Hollingworth said: “Working with YOU Agency was a no brainer for us. It is able to provide all our communication requirements under one roof with expert teams that work as one.

“We are looking forward to promoting our unique proposition to the telecoms market and also providing the UK’s SMEs with the business support they need in a simple, jargon-free manner.”

Gary Grant, MD at YOU, will lead the account.