Ready10, the Islington-based agency launched earlier this year by David Fraser, former deputy MD of Frank PR and publicist for Lord Sugar, has enhanced its senior team with the appointment of salt’s Aimée Jacobs as an associate director.
Previously Jacobs headed up salt’s Kimberly-Clark business, as well as its global Domestos account and a number of other Unilever brands.
She has also done stints at Splendid, Beige and 77PR.
Jacobs said: “The opportunity to join Ready10 and help build an agency like this was too good to turn down. The daily buzz of a start-up, a motivated growing team and David’s vision for Ready10 makes it an exciting place to work.”
David Fraser, MD of Ready10, said: “I am delighted that someone of Aimée’s calibre has joined us. She’s a creative and organisational powerhouse and is passionate about delivering for clients and helping grow Ready10.
“We have big ambitions for the agency and the impact we want to make on the industry. I couldn’t have wished for a better senior hire to help us achieve that.”
Ready10 was established earlier this year, with the aim of “creating dual-purpose campaigns that deliver on a brand’s PR and SEO” needs.
Clients include Europcar’s Ubeeqo app, Voucherbox and Free Postcode Lottery.