Edelman appoints UK general manager, digital

Edelman UK has appointed Toby Gunton, head of innovation at media agency OMD UK, to the newly-created role of general manager, digital.

With more than 20 years’ industry experience in digital, creative and media agencies, Gunton has previously led strategic innovation in paid, owned and earned media at OMD UK. He led its newsroom service, managed its social, content marketing, mobile and technology futures practices, and was part of the team that ran OMD’s annual Innovation Week series of panel events and speakers.

Before joining OMD UK, he held positions as chief digital officer and MD at WCRS.

In his role at Edelman, Gunton will join the agency’s UK executive operations team and be responsible for building digital specialist skills and services for clients across the UK business.

He will have a particular focus on leading digital innovation and be part of Edelman’s global digital capabilities led by Kevin King, global chair of Edelman Digital.

Gunton will assume his new role in Edelman’s London office on Monday October 3.

Ed Williams, CEO at Edelman UK, said: “We have assembled a community of digital, social and production specialists spanning creative technologies, UI, and digital transformation advice. In Toby we have an inspirational leader who can provide the next level of client advisory as well as further embed digital innovation across our client portfolio.”

Gunton added: “It’s an incredibly exciting time for Edelman and I can’t wait to get started. The breadth and depth of digital skills and talent already in place combined with the agency’s earned-centric approach to communications puts it in a perfect position.”