Yazoo owner hires Mercieca

FrieslandCampina UK, the company behind consumer brands Yazoo and Optiwell, has appointed Mercieca to manage PR for its ongoing health and nutrition programme.

With a brief encompassing consumer, trade and internal PR, Mercieca will drive FrieslandCampina’s voice around the ongoing sugar debate, while raising the company’s profile as a world class dairy company producing healthy, nutritious products.

Will Jones, marketing director at FrieslandCampina UK, said: “Mercieca really understands our business and the path we are on with our health and nutrition strategy. They are extremely well placed to help us shout about the steps we are taking and maximise awareness around our game-changing NPD pipeline.”

Gemma Oakes, PR director at Mercieca, added: “FrieslandCampina has a fantastic portfolio of consumer brands and we’re happy they’ve chosen us to handle PR for their ongoing health and nutrition work. Our previous experience and passion for food and drink PR makes for a fantastic partnership. We’re all very excited to get started.”