Buy Art Fair has appointed Manchester-based Rule 5 to deliver the event’s 2016 communications strategy.
Rule 5 will look to create “conversation” around the evolving art landscape and engage new and seasoned collectors with a focus on national and broadcast media. A regional campaign will underpin all activity.
Thom Hetherington, CEO at Buy Art Fair, said: “Since its inception in 2008 Buy Art Fair has grown exponentially, bringing quality and international names to the city. As we embark on our ninth edition and strive to further position Manchester as an art city – not just somewhere where people can see art, but buy it – it’s important we have the right partners in place.”
Julie Wilson, founding director at Rule 5, added: “Buy Art Fair is a pivotal date in the calendar. We’re incredibly passionate about the event and the significance of it in creating an art market in Manchester. We’re looking forward to working with the team to deliver what promises to be the best edition yet.”