Angry Birds creator Rovio Entertainment, one of the world’s biggest mobile gaming publishers, has brought in Mischief as its UK consumer PR agency, following a competitive pitch.
Rovio’s Angry Birds franchise is one of the most successful gaming IPs, which has seen more than three billion downloads of its App and the brand extend into film and theme parks.
The feature film Angry Birds Action! is released globally this month and was produced by Rovio and distributed by Sony Pictures Entertainment. There is also a new partnership with Madame Tussauds for a “first-of-its kind” digital exhibition that will tour the world after opening in London.
The PR brief will see Mischief work on the launch of the new game release in the coming months, as well as a yet-to-be-announced forthcoming title.
Damon Statt, Mischief’s creative director and associate director, Fred Chesher, will lead the account.
Kaisu Karvala, VP, comms and PR, at Rovio, said: “Mischief stood out as the right partner for us, with its gaming and entertainment expertise, smart thinking, creativity and ability to work quickly and with great agility.”